It also speaks to a growing disparity in the tech world where things like web series and new web sites are compared and contrasted as if they're exactly the same thing.
Up at the Digital Launch Pad on the web series side was Out With Dad, Clutch the Series, and White Collar Poet.
In hot web site it was Social Game Universe, She Takes on the World and Mobile Artist.
She Takes on the World won, which is interesting because on paper it's the least innovative among the entire lot of them. Not bad, at all - it's a great site and does exactly what the intention of the site should do very well.
However, her pitch, is something Natalie MacNeil has nailed - and that's exactly where things can be taken to the next level.
Natalie lives and breaths media and marketing - most of the folk in the audience (and the entire team on the panel) were in advertising and marketing - and her entire presentation was one that defined the numbers, her audience and exactly what she could do for them.
Pitching is an art, and beyond that a practiced aspect around a cool show, a great premise, but being able to give a great elevator pitch is a science in and of itself.
The Art of Pitching on Forbes defines a great pitch as such:
"If you can articulate in two sentences the problem and the solution, you've nailed it."
Advice for anyone, really, going up to the Digital Launch Pad - or even going up to a producer - it's important to always know exactly what you're offering, how you can give that to them and what you can fix... in one or two minutes.
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From the NextMedia blog series.
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